Privacy Policy


Scope of Our Policy

Brinker International is very sensitive to the privacy concerns of our guests. We believe that privacy of personal information is a serious matter and we strive to manage and protect any personal information we collect from you or you may share with us in a careful, sensible and lawful manner. This Privacy Policy is our way of informing you of the information we may collect, store, use or share about you during your interaction with Brinker International through the Online Services and in our restaurants.

When we say "personal information" we mean information about you that may include, for example, first and last name, email address, day of birth, gender, number of children and financial account information such as credit card numbers provided by you. This policy will outline the types of personal information we may collect, as well as additional topics including but not limited to the following:

  • How and why we collect your personal information.

  • How your information is used and shared.

  • How we protect your information.

  • How you can control the use of your information.

This Policy does not cover information rendered anonymous or where pseudonyms are used. Information is rendered anonymous if individuals are no longer identifiable or are only identifiable with a disproportionately large expense in time, cost, or labor. The use of pseudonyms involves the replacement of names or other identifiers with substitutes, so that identification of individual persons is either impossible or at least rendered considerably more difficult.

By installing, accessing or using any of our Online Services, you accept our practices as set forth in this notice. We encourage you to carefully read our policy to understand how we manage this information. Laws and practices governing the handling of this information are constantly changing; as a result we may and do update this policy from time to time. We will not necessarily directly notify you of all changes so you are urged to periodically read and review our policy to take note of any changes.

Most of our restaurants operated outside the United States are owned and operated by our franchise partners. In some cases, our franchise partner in the area where your information is collected may set forth additional terms or notices. Your installation, access to and use of the Online Services is also subject to any such supplemental terms set forth by the franchise partner.

Information We Collect

The information we collect helps us provide you with the opportunity for a great guest experience at one of our restaurants and/or when using our Online Services. Through your interaction with Brinker, we collect personal information you provide directly to us that can be used to uniquely identify or contact you. This information may be collected when you engage in certain activities such as creating an account online or on our mobile app, registrations, on-line email club submissions, surveys, to-go orders, guest relations communications, on-line location services or other voluntary activities. The types of information collected may include personal details such as the following:

  • name, email address, postal address, number of children, gender, phone number, date of birth, age, and location and dining preferences;

  • background information, such as education, prior employment, and references; and

  • transaction information, including username and password, profile information, information about the products you purchase, and payment details such as credit card information;

Generally, we do not automatically collect personal information from visitors to our restaurants or Online Services who do not elect to provide the information. However, certain non-personal information, including IP addresses, may be recorded by the standard operation of Brinker International's internet servers. We may also automatically collect information, on an anonymous basis, about your use of our Online Services, including the type of operating system in use (e.g., Apple OS X, Microsoft Windows), the type of browser you use (e.g., Internet Explorer, Firefox, Safari and Chrome), access times, pages viewed, device characteristics, language preferences, referring URLs and the page you visited before navigating to our services. We may also collect information about you that is publicly available or provided to us from other companies.

Additionally, use of certain Brinker mobile sites or applications (e.g. iOS or Android devices) may result in the collection of additional information about you, such as your proximity to a restaurant location. To provide location-based services related to our business, Brinker International may collect, use, and share your precise location data. This location data is collected anonymously in a form that does not personally identify you and is used by Brinker International and our franchise partners and licensees to provide and improve location-based products and services.

We currently do not respond to "Do Not Track" (DNT) signals and operate as described in this Privacy Policy whether or not a DNT signal is received.

How We Use Your Information

Our primary goal in collecting your personal information is to provide an enhanced on-line and in-restaurant experience for our guests by understanding each guest's preferences, communicating promotions and upcoming events, and providing the best possible guest experience at our restaurants. In particular, we may use the information we collect for the following purposes:

  • Fulfillment of Products & Services. We use the contact and payment details you provide in order to verify your identity, fulfill your orders, process payments, communicate with you about your account and/or orders, and provide customer support. We may share your personal information with certain third parties, including delivery services and our franchise partners, in order to verify card payments, process refunds, distribute prizes, fulfill contractual requirements, and deliver our products. We use your personal information in this capacity pursuant to your consent and/or any agreement we may have with you.

  • Marketing. We may use your personal information to provide services such as postal marketing, social media re-marketing or insight, newsletters, email or text promotions, or personalized advertising in order to inform you about our services, special promotions or events, conduct research, or better tailor your experience in our restaurants or with our Online Services. When required by law, we will secure your consent before providing you with any such correspondence or services. When you register for certain Online Services, we may share your personal information with third parties who provide services on our behalf, including postal providers, social media providers (e.g. Facebook or Google), or marketing or advertising providers who assist us in delivering our marketing and advertising campaigns to you. These third parties are not allowed to use your personal information, except for the purpose of providing these services. These third parties do not retain, share, store, or use personal information for any purposes, except to provide services to Brinker International or its franchise partners. As our restaurants outside of the United States are sometimes operated by our franchise partners, your personal information may also be shared between Brinker International and the franchise partners that operate the restaurants where you live or the area where you place orders through our Online Services. Where your personal information is anonymized, we do not require a legal basis to use it as the information is no longer regulated under data protection laws. In the event your personal information is not anonymized, we may process such information pursuant to your consent (when applicable) or legitimate business interests which include using your personal information for marketing purposes.

  • Insight & Analytics. We may analyze the contact details you provide along with other personal information that we observe about you from your interactions with our Online Services or through our email communications in order to help us improve our services and market new products. We may use cookies, log files, and other technologies to collect personal information from the computer, mobile device or software you use to access the Online Services pursuant to your consent (when required by law). This includes your IP address, a session ID to track usage statistics on our Online Services, and certain personal information regarding your interests, buying habits, and experience with our services and products. Additionally, we may track click-through data when you click on a particular hyperlink that may be included in our communications. We may share your personal information with certain third party providers who assist us with these insights. Where your personal information is not anonymized, we may process such information pursuant to legitimate business interests which include using your personal information to better provide our products and services to you.

  • Tags. Our Online Services may contain cookies, web beacons or pixel tags (collectively “Tags”) which allow us to retain small amounts of information about you and/or track how you utilize our Online Services. A cookie is a piece of data stored on your browser containing information about you. There are two types of cookies that may be used in our Online Services. One type of cookie is often referred to as a session cookie, which is used to enhance your experience and enable certain features on our Online Services. Once you close your browser, a session cookie simply terminates. For instance, by using a session cookie on our Online Services, you would not have to enter a password more than once, thereby saving time while on our Online Services. You may choose to not allow cookies. If you reject the session cookie, you may still use our Online Services. The only drawback to this is that you will be limited in some areas of our Online Services.

    The other type of cookie used on our Online Services enables us and our partners and advertisers to track and target your interests and to provide ads about goods and services of interest to you. These cookies will not terminate when you close your browser, but may stay on your browser for a predefined period of time and will expire when you clear your cookies within the browser. We may also share aggregated, anonymous demographic information with our partners and advertisers through the use of cookies or other technologies. This information is not linked to any personal information that can be used to uniquely identify or contact you.

    By using the Online Services, you consent that we may use cookies and collect your usage data under a unique identifier for the purposes of tracking, analysis and improvement of our Online Services. At any time, you may withdraw your consent by disabling these cookies. However, by doing so, your user experience with our Online Services may be altered.

  • Contests/Surveys. On occasion, our Online Services may request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and you will have a choice whether or not to disclose any personal information. Information requested may include personal details such as contact information (e.g. name and email address) and demographic information (e.g. zip code, age level). Survey information will be used for purposes of monitoring or improving the use and satisfaction of our Online Services or the operation of our restaurants. We use your personal information in this capacity pursuant to your voluntary consent and/or any agreement we may have with you.

    These surveys may also be conducted by third-party providers with whom we share your personal information or to whom you directly submit your personal information in connection with the surveys. Please note that Brinker’s Privacy Policy does not apply to any personal information you provide directly to these third-party providers. Your use of their mobile applications or websites shall be subject to the third-party provider’s privacy policy.

  • Compliance. We may also use your personal information when necessary to comply with applicable law, court orders, requirements of regulators, or to investigate inquiries or disputes.

Please note that the personal information we collect may be transferred from the location in which it was collected to other countries in the world where Brinker does business in connection with the uses identified in this Privacy Policy. Any international data transfers will be executed in accordance with this Privacy Policy and in compliance with applicable laws. We may also share or transfer your information to a third party in connection with a business reorganization, sale of assets, or in connection with a merger. In the event of such transfer, the third party will treat such data in accordance with the terms of this Privacy Policy.

Retention of Information

Subject to applicable law, we will retain your personal information only for as long as it serves the purpose for which we originally collected such information or as you may have subsequently authorized.

Protection of Information

Brinker International is committed to taking reasonable and appropriate precautions to protect your personal information from loss, misuse or alteration. When you submit sensitive information via our Online Services, it is protected both online and off-line. When our registration form asks guests to enter sensitive personal information, we use commercially reasonable and appropriate standards to encrypt the information using industry standard encryption algorithms. All of our guests’ information, not just the sensitive information mentioned above, is restricted in our datacenters. Only employees or partners who need the information to perform a specific job are granted access to personally identifiable information.

Accessing Your Information

You may request that Brinker confirm whether we are processing your personal information and, if so, provide you with a copy of that personal information along with certain other details (where applicable). If you require additional copies, we may need to charge a reasonable fee. While it is our intention to comply with requests to access, correct or delete your personal data in accordance with applicable law, we may choose not to fulfill a request that you make hereunder (i) if we determine it is illegal or incorrect, (ii) where we need to maintain personal information because of a contractual or legal obligation, (iii) where the burden of providing access outweighs the risks of your privacy, or (iv) where your request may violate the rights of persons other than you.

Rectifying Your Information

If you believe the personal information about you that we possess is inaccurate or incomplete, you may request that it be rectified (where applicable). It is suggested that you send any such request to with “Rectification Request” noted in the subject line. This will increase our ability to provide you with a timely response. Depending on the complexity of your request, we may extend our response time or ask you for additional identification. If your personal information has been shared with others, we will notify them about your request for rectification when possible.

Deleting Your Information

You may request that we delete or remove your personal information in certain circumstances such as when we no longer need it or if you withdraw your consent (where applicable). If we have shared your personal information with other parties, we will notify them about your request for erasure when possible.

Opposing/Restricting the Processing of Your Information

Where applicable, you may request that we limit the processing of your personal information in certain circumstances such as when you reject the accuracy of that personal information or you object to certain processing. While we may continue to store your personal information or communicate with you about your transactions, we will notify you if we remove these restrictions at any point. With regard to marketing communications you may receive from us, we provide in each email the option to unsubscribe from future emails. You may also be able to manage your communication preferences within the settings of your own device. Please note that you must specifically opt out of any communications you are receiving from our franchise partners.

Data Portability

Where applicable, you may have the right to request that we provide you with a copy of the personal information you provided to us or, if feasible and within reason, transfer such information to a third party of your choice in a structured, commonly used and machine-readable format. Depending on the complexity of your request, we may extend our response time when necessary.

Objecting to the Processing of Your Information

Where applicable, you will have the right to revoke your consent and/or request that we stop processing certain types of personal information we have collected about you. This request can be made by contacting Brinker at the postal and/or email addresses below.

Third Party Services

Our Online Services may contain links to third-party websites. Please note that this Privacy Policy does not apply to your interaction on any other websites and we do not control the practices of those third parties.

Children as Users

The content of our Online Services is not directed to children under the age of 13, and you understand that you must be at least 13 years old to use the Online Services. If you are at least 13 years old but not yet 18 years old, then your parent or guardian must read and agree to this Privacy Policy in order for you to use the Online Services. Brinker International does not knowingly collect personal information from any child under the age of 13 through our Online Services. If we gain actual knowledge that information has been collected from children under the age of 13, Brinker International reserves the right to immediately delete the user profile and any related information from our servers. Please contact us via the contact information below if you believe we may have collected information from your child without permission from you and request that such information be deleted. Depending on the jurisdiction in which you are located, you are only allowed to use the Online Services if you are older than the relevant age at which you can provide consent under the laws of your country, or pursuant to consent by your parent or legal guardian.

Arbitration, Jurisdiction, Class Action Waiver and Jury Waiver

Any claim you may have with respect to the Online Services must be commenced within one (1) year after the claim or cause of action arises. You agree that any claim you may have with Brinker related to the Online Services will be resolved solely by arbitration and that said arbitrator shall have exclusive authority to resolve any such dispute(s). Any such arbitration shall be final and binding, and administered by JAMS before a single arbitrator in a location determined by JAMS in accordance with its rules or as mutually agreed. The arbitrator shall apply Texas law and render a decision based on the terms, conditions and agreements referenced herein. Should any part of this arbitration provision be deemed unenforceable, the other provisions described herein shall remain in effect. Notwithstanding the foregoing, if this provision is found to be wholly unenforceable and neither party is entitled to arbitrate such dispute(s), you agree that all claims related to these Online Services must be brought in Dallas County, Texas. Should you file any administrative or legal claims without arbitrating and Brinker brings a successful motion to compel arbitration, you must pay the fees (including reasonable attorney’s fees) incurred by Brinker in court. This arbitration agreement is made pursuant to a transaction involving interstate commerce and shall by governed by the Federal Arbitration Act (“FAA”).


Nevada Privacy Rights

Nevada residents, please visit the SB220 Privacy Notice to learn more information about an additional right that you have.

Changes to our Privacy Statement

We may change this privacy policy from time to time. If we change our privacy policy, we will post those changes here. You should check here regularly for the most up-to-date version of the Privacy Policy. If you do not agree with any updates or changes to the Privacy Policy, you should request that we delete your personal information.

Privacy Questions

If you need to contact us for any reason regarding the Privacy Policy, including in order to exercise any of the rights set forth herein, you may do so by emailing or mailing correspondence to the following address:

Brinker International
3000 Olympus Boulevard
Dallas, TX 75019
Attn: Legal Department

Last Updated: 2/28/2019


This California Consumer Privacy Act of 2018 (CCPA) Privacy Notice for California Residents supplements the above privacy policy and applies to all consumers from the State of California (”consumers” or “you”). We adopt this notice to comply with the CCPA and any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

We collect information that identifies, relates to, describes, is capable of being associated with, or could be linked, directly or indirectly, with a particular consumer or household (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Category of Personal InformationCollected
A. Identifiers.YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).YES
C. Protected classification characteristics under California or federal law.YES
D. Commercial information.YES
E. Biometric information.NO
F. Internet or other similar network activity.YES
G. Geolocation data.YES
H. Sensory data.NO
I. Professional or employment-related information.NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).NO
K. Inferences drawn from other personal information.YES

Personal information does not include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA's scope, like:
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from our guests
  • Indirectly from our guests
  • Directly and indirectly from activity on our websites
  • From third-parties that interact with us in connection with the services we perform

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason for which the information is provided.
  • To provide you with information, products or services that you request from us.
  • To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • To improve our website and present its contents to you.
  • For testing, research, analysis and product development.
  • As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A:Identifiers.
Category B:California Customer Records personal information categories.
Category C:Protected classification characteristics under California or federal law.
Category D:Commercial Information.
Category F:Internet or other similar network activity.
Category K:Inferences Drawn from Other Personal Information.

We disclose your personal information for a business purpose to the following categories of third parties:

  • Our affiliates.
  • Service providers.
  • Third parties in connection with products or services we provide to you.

Sales of Personal Information

In the preceding twelve (12) months, we have not sold any personal information.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  7. Comply with a legal obligation.
  8. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

  • Submitting your request here or
  • Calling us at 972-980-9917.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Brinker International
3000 Olympus Boulevard
Dallas, TX 75019
Attn: Legal Department

Last Updated: 1/2/2020


Nevada residents may visit the following website to exercise their rights under SB 220: